01 — Event Promotion / Marketing Graphic Design
Calton Hotel — Weekend Hangout Event Flyer
A premium promotional flyer designed for Calton Hotel to advertise a Weekend Hangout event, built on a black, gold and red entertainment aesthetic.
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Project overview
A premium promotional event flyer designed for Calton Hotel to advertise a Weekend Hangout event.
The design uses a bold entertainment-focused visual direction combining a black background, gold luxury elements, red accent elements, strong typography, event imagery, crown/luxury visual motifs, high-contrast information blocks, performance icons, ticket information, venue information, event host information, MC information and contact information.
The flyer communicates the event information in a visually prominent way while maintaining a luxury nightlife / hospitality aesthetic.
Industry
Hospitality and entertainment — event promotion
Project type
Promotional Event Flyer
My role
Graphic Designer
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Project objective
Create an eye-catching promotional graphic that communicates the event details quickly while creating an energetic and premium visual impression.
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Design & development approach
The brief
Create an attention-grabbing promotional flyer capable of communicating a large amount of event information while maintaining a premium entertainment aesthetic.
Design direction
A bold luxury-inspired visual direction built around black, gold, red and white.
Design approach
Strong visual hierarchy, large headline typography and contrast carry the event name first. Structured information blocks, event-focused imagery, supporting icons and luxury-inspired decorative elements then hold the detail, with ticket, venue and contact information kept clearly separated and legible.
Legibility under pressure
Because flyers are mostly seen small and while scrolling, the headline, date and ticket prices were weighted to stay readable at thumbnail size, with secondary detail stepping down in scale rather than competing.
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Key features
- Black background with gold and red accent system
- Large headline typography
- Crown / luxury decorative motifs
- High-contrast information blocks
- Performance icons
- Ticket information block
- Venue information
- Host and MC information
- Dress code block
- Contact information
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My contribution
- Concept and layout
- Typography hierarchy
- Colour direction (black, gold, red, white)
- Information block structure
- Icon and decorative element selection
- Image treatment and composition
- Final flyer artwork
Responsive design — Delivered as promotional flyer artwork suitable for social media sharing and print-style distribution.
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Design information
Presented by
CALTON HOTEL PRESENTS
Event
Weekend Hangout Event
Date
6th of September
Venue
Calton Hotel Homeland
Host
The Fashionista King — The King of the East — The Host
Dress code
White, Red, Black, Gold
Tickets
Girls: 3K · Guys: 10K
Performances
Dancing Competition · Rap Battle · Best Dressed (Male & Female) · Drinking Competition
Additional feature
Best Weekend Couple of the Day
MC
MC Mr Right · Sis Ekwutos
Information
09038171039
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Tools & platform
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Project takeaway
The deliverable gave the event a single, visually prominent promotional asset that carries every detail an attendee needs while holding a premium entertainment look.
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