03 — Brand Identity / Retail Marketing Design
Mimie Crest — Brand Identity & Store Flyer
A logo mark and matching promotional flyer for a provisions store, using a deep green and gold identity with elegant typography.
01
Project overview
A brand identity and promotional flyer created for a provisions store.
The design pairs a circular basket logo mark with an elegant wordmark, then carries that identity into a flyer featuring product imagery, selling points, audience icons and contact details.
Industry
Retail — provisions and household goods
Project type
Logo and Promotional Flyer
My role
Graphic Designer
02
Project objective
Give the store a refined, trustworthy identity and a promotional piece that presents its range and service clearly.
03
Design & development approach
Identity direction
A deep green and gold palette with elegant lettering to lift an everyday provisions store into a premium-feeling brand.
Design approach
The logo anchors the top of the layout, product imagery fills the visual centre, and the supporting information is grouped into clean blocks so the flyer stays readable.
04
Key features
- Circular basket logo mark
- Elegant serif and script wordmark
- Deep green and gold identity palette
- Quality ribbon badge
- Selling-point list with icons
- Product photography composition
- Audience icon row
- Contact and social information footer
05
My contribution
- Logo mark and wordmark design
- Brand colour direction
- Tagline typesetting
- Flyer layout and composition
- Icon set selection
- Product image arrangement
- Final artwork
Responsive design — Delivered as brand artwork and flyer artwork suitable for print and digital sharing.
06
Design information
Brand
Mimie Crest
Tagline
Good Items, Better Living
Positioning
Your one-stop provisions store
Perfect for
Home · Retailers · Offices · Events
08
Tools & platform
09
Project takeaway
The store gained a consistent identity that works on both a logo mark and a full promotional flyer.
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